Social media should be an important component of any law firm or lawyer’s digital strategy. A huge percentage of the world’s population uses social media in some form or another, and you would be stupid not to take advantage of it.
Sure, most people don’t jump on Facebook to look at a law firm’s page or content, but that doesn’t mean that you can’t get through to them with well planned, cleverly constructed content. Some people manage their company’s social media profiles by themselves, but I would recommend using a social media specialist.
A few of the benefits associated with using an experienced social media manager to look after your law firm profiles include:
They Know What Sort Of Content People Want To See
As a lawyer, you will be able to create and post content which is correct, valuable and informative. However, you might have a bit of trouble turning it into something that people can really connect with and relate to.
A social media specialist should understand exactly how to interact with people and how to create content that will have the biggest impact. This means that more people will be interacting with your different profiles or pages, which in turn means that more people should be visiting your website. In the end, that’s the ultimate goal of social media marketing.